Sr. Events Marketing Manager - North America

Do you get excited about creating best-in-class event marketing experiences that deliver measurable impact on business growth?

The Senior Event Marketing Manager is a remote-based role responsible for developing and executing the North American event marketing strategy to drive pipeline growth, customer engagement, brand impact, and commercial outcomes.

Reporting to the Global Head of Field & Partner Marketing, this role requires strong initiative, commercial acumen, strategic marketing thinking, and a passion for delivering high-impact, memorable event experiences. You will work closely with Sales and Customer leaders to ensure events are not standalone activities, but integrated marketing programmes that are tightly aligned to revenue outcomes and the wider go-to-market strategy.

This role owns the end-to-end delivery of events across the funnel - from large-scale third-party sponsored events and industry conferences to targeted field activations, customer experiences, and hospitality programmes.

You will design and execute insight-led, audience-focused event marketing programmes that connect our brand to key audiences, generate demand, accelerate pipeline, support customer engagement and deepen relationships. You will bring together event strategy, campaign activation, audience targeting, content, messaging, engagement and follow-up to ensure every event has a clear marketing purpose, commercial objective and measurable outcome.

Standard

Plan and deliver a portfolio of North American event marketing programmes, including third-party sponsorships, owned events and customer experiences that support business objectives, generate demand, influence pipeline and strengthen customer engagement
• Develop event marketing plans and activation strategies that define target audiences, objectives, messaging, channels, engagement tactics, calls to action and measures of success
• Own end-to-end execution of third-party event programmes, including marketing and sponsorship evaluation, audience fit, sponsorship strategy, venue sourcing, logistics, onsite activation, lead capture, engagement and post-event follow-up
• Execute event-driven demand generation programmes in alignment with global marketing frameworks, including audience segmentation and targeting, pre-event campaigns and promotion, content and messaging, onsite engagement, lead capture, post-event nurture and sales follow-up to maximise pipeline impact
• Partner with Demand Generation to ensure events are fully integrated into wider campaign activity, with clear audience journeys and conversion strategies before, during and after each event
• Work with Sales to identify priority accounts, prospects and customer audiences and develop targeted event strategies and experiences that support pipeline creation, acceleration, expansion and retention
• Deliver exceptional execution with a strong focus on on-time, on-budget delivery, audience engagement, lead quality, pipeline contribution and measurable marketing ROI
• Build trusted relationships with Sales leadership through consistent delivery, proactive communication, joint planning and clear reporting of marketing and business impact
• Manage budgets, vendors, agencies, and external partners to deliver high-quality experiences while optimising marketing investment, efficiency and return on investment
• Collaborate closely with Demand Generation to ensure integrated campaign alignment and strong conversion across the funnel, including lead capture, qualification, nurture and sales follow-up
• Partner with Content and Product Marketing to ensure event messaging, content, storytelling, positioning and audience relevance are compelling, differentiated and consistent with the broader marketing strategy
• Develop and leverage audience and customer insights to inform event concepts, formats, messaging, experiences and engagement strategies
• Ensure event programmes have clear pre-event, onsite and post-event marketing journeys, with defined objectives and conversion points at each stage
• Track, measure, and report event performance against agreed business and marketing metrics, including attendance, engagement, lead generation, lead quality, pipeline influence, conversion and ROI, using insights to inform future strategy and optimisation
• Continuously refine the event marketing strategy based on performance data, campaign insights, customer feedback, audience behaviour and market trends

• This position has an indirect report which includes responsibility for performance management, training, coaching, and development
• Models the way for employees and sets a positive example by demonstrating our core values.
• Provides ongoing feedback and supports team member growth

• Embrace CTM's core values ofConnect, Deliver and Evolve.
• Professional, collaborative & supportive interaction with employees, clients, suppliers or vendors
• Ability to work independently as well as part of a team.
• Appropriate and professional written and verbal communication.
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests.
• Creative and analytical thinking with strong problem-solving and consultative skills.
• Demonstrates calm under pressure - is a proactive contributor and eager to learn.
• Proficiency in Microsoft Office Suite.
• Ability to do basic math.
• Ability to read and interpret information.
• Attention to detail.
• Regular and reliable attendance.

• Bachelor's degree in a related field or relevant experience
• 6+ years' experience in event marketing or field marketing, with proven success delivering B2B events that drive pipeline and commercial outcomes
• Strong end-to-end project management capability with the ability to manage multiple complex events simultaneously
• Experience managing budgets, agencies, and external vendors in a fast-paced environment
• Strong stakeholder management skills across Sales, Marketing, and Customer Success
• Proven ability to translate strategy into high-impact, engaging event experiences

• Strong stakeholder management skills across Sales, Marketing, and Customer Success
• Proven ability to translate strategy into high-impact, engaging event experiences
• Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics
• Excellent communication, organisation, and prioritisation skills
• High attention to detail with the ability to operate effectively in a fast-paced, dynamic environment

CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us at na.careers@travelctm.com.com. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.

Flexible work arrangements are available. Depending on role, location, and business needs, colleagues may work onsite, hybrid (combination of in-office and virtual) or fully virtual.

Click https://www.dol.gov/general/topic/discrimination to view EEO and Other Legal Notices.

BENEFITS PROGRAM

We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programs and retirement plan options, we offer ways to support you in every stage of living your best life.

Company Paid Basic Life & AD&D Insurance

Company Paid Short-Term Disability

Voluntary Long-Term Disability Insurance

Robust Wellness Program with incentives available to save money on your medical insurance premiums.

Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage

Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan.

Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.

Flexible Spending Accounts

Dependent Care Savings Account.

Dental Insurance Plan

Vision Insurance Plan

9 Company Paid Holidays including the day after Thanksgiving.

Generous paid time off programs for vacation and sick days

Employee Assistance Plan with access to Talk Space Therapy

Family Medical Leave

Paid Parental Leave (4 weeks)

Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time.

Bereavement Leave

401(k) Retirement Plan with a generous match per pay period

Student Loan Payment Match

#LI-MD1