Social Media and Communications Specialist

This is an exceptional opportunity to join a dynamic, early-stage team and significantly shape the brand presence of a groundbreaking B2B eCommerce platform for automotive dealerships. As a Social Media and Communications Specialist, you will be instrumental in building awareness, driving engagement, and fostering growth for this innovative solution. If you thrive in a start-up environment, love to roll up your sleeves, and are eager to make a tangible impact from day one, this hands-on role offers the perfect blend of strategic vision and tactical execution. You'll not only execute day-to-day social media activities but also refine communication strategies that resonate with a crucial audience, directly contributing to the platform's success and market leadership.

Our client operates a cutting-edge B2B eCommerce platform designed to empower automotive dealerships. Their mission is to be the go-to resource for dealers seeking innovative solutions to enhance their operations, focusing on principles of being dealer-first, excellence, and transparency.

Responsibilities

• Execute comprehensive social media efforts across various channels, including content posting, reposting, and community engagement.
• Manage and refine the content calendar, collaborating with diverse sources to develop compelling content.
• Report on social media performance metrics to both internal and external stakeholders, providing actionable insights.
• Continuously refine and implement the brand's social media strategy, aligning with the broader marketing plan.
• Develop and enhance brand messaging and public relations for internal and external audiences, including expert copywriting.
• Oversee content creation and consolidate materials from vendors for community-focused pages, such as webinars, white papers, case studies, and educational resources.
• Strategically amplify valuable content across the platform and its social media properties.
• Provide dedicated social media, communications, and marketing support to the team as needed.
• Assist in the planning and promotion of key activities, offers, events, and industry gatherings.
• Track performance data, analyze results, and propose data-driven strategies to boost reach, engagement, and conversions.
• Ensure the brand's authentic, trusted, and consistent tone of voice is maintained across all communication platforms.
• Proactively create and post engaging content to drive audience interaction.

Must-Have Qualifications

• A minimum of 5 years of marketing experience, specifically encompassing social media, communications, events, and public relations.
• Demonstrated experience working within a start-up environment, or actively involved in building or refreshing a brand (company, product, or service).
• Prior automotive marketing experience, particularly with dealer-focused products or solutions.
• Proven ability in content development and crafting key messages, collaborating effectively with various audiences and channels.
• Deep and broad knowledge of social media platforms and trends.
• Exceptional writing and editing skills, capable of crafting clear and compelling narratives.
• Ability to communicate effectively across all channels and multiple social media platforms.
• Strong understanding of major social media platforms (e.g., LinkedIn, YouTube, Instagram) and their underlying algorithms.
• Proficiency in social media management tools and analytics platforms.
• Experience with graphic design tools (e.g., Adobe Creative Suite) and social media content creation applications.
• Demonstrated good judgment and integrity in professional conduct.
• Ability to work independently as part of a high-performing team, coupled with a positive, 'can-do' attitude.
• Excellent organizational, flexibility, and time management skills, thriving in a dynamic, deadline-driven environment.
• Bachelor's degree in Marketing, Business, Strategy, Communications, Public Relations, or a related field.

Nice-to-Have Qualifications

• Experience in eCommerce or B2B marketing.
• Familiarity with dealer solutions and software services.
• Background in auto retail.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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