Sr. Specialist, Social Media

Spectrum Brands' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

The Social Media Senior Specialist, is responsible for implementing, and managing the Spectrum Brand's social media initiatives to enhance brand awareness, drive engagement, and support the commercial operations objectives. This role will support paid social tasks, including campaign creation, pacing, and monitoring. The Social Media Senior Specialist will work closely with cross-functional teams, on both organic, paid, influencer, and social commerce strategies, ensuring a cohesive and effective social media presence for the Global Pet Care & Global Home Care brands.

• Develop and help manage social media programs across key platforms (e.g., Meta, TikTok), within Paid, Organic, Influencer & Social Commerce
• Ensure campaign setup, trafficking, creative, tracking, and reporting requirements are completed accurately and within agreed lead times.
• Monitor campaign delivery and performance daily, optimizing budgets, pacing, targeting, placements, and creative elements in line with defined KPIs.
• Review media plans and campaign builds, providing recommendations and constructively challenging inputs to ensure alignment with objectives & platform best practices.
• Lead conversations with platform partners on troubleshooting, campaign setup, best practices, platform recommendations, and issue resolution.
• Stay current with industry trends, platform updates, tools, and best practices to ensure the company's social presence remains innovative and competitive.
• Post organic & influencer content on social media handles, maintaining consistency with brand voice and content calendar.
• Monitor competitive activity in paid and organic spaces for creative inspiration and emerging opportunities.
• Partner with brand marketing teams to support the utilization & expansion of social commerce (e.g., TikTok Shop) for Spectrum Brands

• Bachelor's degree in Marketing, Advertising, Journalism, Communications, or a related field.
• 2-4 years of hands-on experience in social media management
• Strength in multi-tasking & teamwork
• Expertise in and the love for the social ecosystem
• Excellent written and verbal communication skills
• Understanding of social campaign objectives, buying methods, audience targeting, bid strategies, placements, creative formats, tracking, measurement, and setup guardrails.
• Familiarity with brand safety, verification, responsible advertising, and media buying requirements across paid social environments.

Behaviors & Traits

• Highly organized, detail-oriented, and able to manage multiple projects and deadlines effectively.
• Proactive problem-solver, who can adapt quickly to a dynamic digital landscape, can understand the rationale behind campaign setups, investigate issues independently, and proactively provide clear recommendations & optimizations.
• Strong collaboration skills with the ability to work cross-functionally in a remote team environment
• Passionate about social media trends, community building, and digital engagement

Work Environment:

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.