Marketing Manager

Aquent is partnering with a leading global company at the forefront of digital commerce and financial innovation, dedicated to creating seamless and impactful customer experiences. This organization is renowned for its commitment to empowering individuals and businesses through cutting-edge solutions, driving significant growth and fostering deep customer relationships. As an Aquent talent, you will play a pivotal role in shaping the future of customer engagement for this dynamic enterprise.

We are seeking an enthusiastic and highly analytical individual to step into a crucial role where you will directly influence how millions of customers interact with our client's offerings. This is an exciting opportunity to leverage your expertise in performance marketing to design and execute innovative lifecycle strategies, driving measurable business growth and enhancing customer loyalty. You will be at the heart of initiatives that fuel customer acquisition and engagement, with a keen focus on incentives, offers, and major launch moments. Your work will sit at the dynamic intersection of marketing, product, and analytics, allowing you to craft personalized, high-impact customer experiences that scale and ensure CRM programs are central to both business growth and customer success.

What you will do:

• Build and manage comprehensive lifecycle marketing campaigns across email, push, and in-app placements to drive acquisition, activation, engagement, retention, and reactivation.
• Lead CRM initiatives around major launches and brand moments, ensuring maximum impact and customer excitement.
• Develop sophisticated audience segments for both prospecting and existing customers, leveraging 1st and 3rd party data.
• Utilize behavioral and transactional data to create dynamic audience segments and deliver tailored messaging at scale.
• Partner with external vendors to plan and execute strategic acquisition initiatives.
• Design and implement automated customer journeys, triggered campaigns, and A/B tests to continuously improve key performance metrics such as open rate, click-through rate, and conversion.
• Collaborate closely with analytics and finance teams to rigorously measure CRM performance, generate actionable insights, and inform strategic decisions.
• Develop and track campaign forecasts to predict performance, engagement, business impact, spend, and return on investment.
• Work cross-functionally with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives.

What you will bring:

Must-Have Qualifications:

• 6+ years of experience in CRM, Lifecycle, or Performance Marketing, preferably within B2C, fintech, or e-commerce environments.
• A proven track record of executing multi-channel lifecycle programs that resulted in measurable growth outcomes.
• Strong analytical skills, with hands-on experience in data analysis, campaign forecasting, and KPI optimization.
• Demonstrated ability to leverage customer segmentation and build robust testing methodologies.
• Excellent communication and project management skills, with experience managing multiple stakeholders and timelines effectively.
• A creative problem-solver with a growth mindset, eager to test, learn, and iterate quickly in a fast-paced environment.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.