Marketing Manager

Aquent is proud to partner with a pioneering technology leader, renowned for its innovative platforms and unwavering commitment to empowering developers globally. This organization stands at the forefront of digital transformation, crafting essential tools and services that are actively shaping the future of technology.

Are you ready to be the driving force behind a vibrant global developer community? This is an exciting opportunity to make a significant impact on a global scale, blending community-led engagement with scalable digital demand strategies. You will be the single owner focused on expanding product usage and top-of-funnel reach, building and activating developer-focused programs while orchestrating digital and demand motions that connect with developers wherever they are. As a key contributor in this role, you will play a pivotal part in expanding their reach and impact within the developer community, directly influencing the success of developers and the growth of this dynamic ecosystem.

Key Responsibilities

• Design and launch developer-focused programs that significantly boost awareness, adoption, and product usage.
• Take ownership of digital and demand orchestration, ensuring continuous campaigns deliver consistent pipeline and engagement.
• Amplify developer engagement through impactful webinars, workshops, hackathons, and virtual series.
• Execute signature programs, including ambassador initiatives, local developer activation kits, specialized workshops, hackathons, and targeted paid and nurture campaigns.
• Collaborate closely with product development, marketing, and growth teams to align programs with product priorities, audience needs, and demand goals.
• Adapt and activate global campaigns and content to resonate deeply with regional developer communities and priorities.
• Drive substantial growth in product adoption and usage, increase developer registrations and engagement, and enhance digitally sourced and influenced pipeline.
• Continuously experiment, measure, and refine programs to optimize reach, conversion, and downstream product impact.

Required Qualifications

• 5+ years of B2B marketing experience, with a strong focus on developer marketing, scaled/digital marketing, or demand generation.
• Demonstrated success in building and scaling programs that have delivered measurable product adoption, registrations, or pipeline growth.
• Proven experience marketing to developer audiences, coupled with a genuine understanding of how developers learn, evaluate, and adopt new tools.
• Hands-on expertise in executing digital demand programs, including webinars, nurture campaigns, and paid media initiatives.
• Exceptional cross-functional collaboration skills, with a track record of successful partnerships across product development, marketing, and growth teams.
• Strong verbal and written communication skills, with the ability to craft compelling and resonant messaging for developer audiences.
• In-depth knowledge of demand generation, digital campaigns, and always-on marketing principles.
• Practical experience with community-led growth strategies and effective developer engagement programs.
• Proficiency in marketing analytics and the ability to translate complex data into actionable insights.
• Adept at managing multiple programs simultaneously, working independently, and collaborating effectively across teams.
• No specific degree is required for this role; we value experience and demonstrated capabilities.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.