New

Segment Marketing Strategy Lead

Valley National Bank
$113,500.00 - $200,700.00 / yr
United States, New Jersey, Morristown
Jul 24, 2026
Responsibilities include but are not limited to: Translate customer, market, and competitive insights into actionable strategies that drive measurable business impact. Lead end-to-end qualitative and quantitative research, including segmentation, brand tracking, journey mapping, and voice-of-customer. Establish and own a centralized insights function as the single source of truth and voice of the customer. Synthesize research, behavioral, and market data into clear, compelling narratives for decision-making. Identify unmet customer needs, key drivers, and competitive opportunities to inform growth strategies. Embed insights into product, marketing, and customer experience to drive differentiation. Manage and optimize external research partners, agencies, and data providers. Leverage AI, advanced analytics, and emerging tools to enhance insight generation and speed to action. Communicate insights through impactful storytelling and lead high-performing teams to deliver strategic outcomes.