Assistant Director for Enrollment Communications

Closing Date:

University of Arkansas - Fort Smith

The University of Arkansas - Fort Smith is a dynamic, mid-sized public university that's redefining higher education. We're on a mission to provide transformative, hands-on learning experiences for students of all backgrounds and aspirations. Our multi-faceted approach to education offers a wealth of opportunities, with over 70 academic programs, including certificates, associate, bachelor's, and master's degrees. We're committed to building a diverse community that mirrors Arkansas's rich tapestry, reflecting our dedication to serving the state's varied population while enhancing the quality of our institution.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life, and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10 percent of employee salary.

Fort Smith, Arkansas

Nestled along the Arkansas River, this vibrant city offers a perfect blend of history, culture, and natural beauty. Immerse yourself in the rich heritage of the Old West at the Fort Smith National Historic Site, explore the eclectic local art scene, or take a scenic stroll along the picturesque riverfront trails. With a welcoming community, diverse dining options, and a thriving downtown, Fort Smith is the ideal destination for history enthusiasts and those seeking modern amenities.

Thank you for your interest in joining our university. Below you will find details for the position including any supplementary documentation and/or questions you should review before submitting your application. For general application assistance or if you have questions about a job posting, please contact Human Resources at (479) 788-7080.

If you have a disability and need assistance with the hiring process please contact Human Resources at 479-788-7080. Applicants are required to submit a request for each position to which they have applied.

Minimum Qualifications

• Bachelor's degree from an accredited institution.

• Five (5) yearsof progressively responsible experience in enrollment management, higher education marketing/communications, recruitment marketing, or a closely related field.

• Demonstrated success developing and executing multi-channel communications and campaigns.

• Experience working with CRMs.

• Excellent written, oral, and interpersonal communication skills; ability to translate complex information clearly for varied audiences.

• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.

• Availability for occasional evening/weekend work and limited travel.

• Other job-related education and/or experience may be substituted for all or part of these requirements.

Preferred Qualifications

• Experience withTechnolutions Slate, SalesForce, or other CRM-based audience segmentation and campaign workflows.

• Higher education experience in admissions/enrollment management communications or marketing.

• Experience supporting SEO/SEM, retargeting, and digital advertising strategy.

• Experience in social media content creation.

• Experience optimizing web content in a CMS.

• Other job-related education and/or experience may be substituted for all or part of these requirements.

Key Responsibilities

Enrollment Communications Strategy & Implementation

• Design, maintain, and implement a comprehensive enrollment communications plan supporting undergraduate, transfer, concurrent and nontraditional student recruitment goals.

• Design and build email and SMS communication flows in the prospective student CMS.

• Create social media content aligned with outbound communication timing to promote key admissions, financial aid, and student success initiatives and events.

• Maintain and optimize enrollment-related web content.

• Advise university and agency partners on recruitment-focused digital ads, content, and print materials to improve inquiry generation and yield.

• Ensure all enrollment messaging is accurate, student-centered, and aligned with the university's brand, values, and strategic priorities.

• Regularly evaluate performance and recommend improvements based on analytics, student feedback, market trends, and benchmarking.

Collaboration

• Serve as the primary Communications liaison for all Enrollment Management communications needs.

• Collaborate closelywith the Student Success and Retention Office, the Academic Affairs Office, and the academic colleges to ensure prospective student messaging features strategic insights into campus resources and academic offerings, and that communications are up to date.

• Collaborate with the Communicationsand Marketing offices to ensure recruitment and financial aid timelines and needs are promoted across channels, including in news releases, in advertisements, and in additional digital content.

• Create and manage a series of internal communications that bringEnrollment Management initiatives, timelines, and outcomesto campus constituents, and that improve campus-wide coordination around recruitment and enrollment cycles (e.g., key dates, campus events and visit offerings, financial aid processes, yield efforts, etc.)

Vendor and Partner Management

• Oversee third-party platforms used for student and parent communications as assigned.

Data, Reporting, and Optimization

• Monitor engagement metrics ranging from open rates to enrollment funnel progression across communications channels;

• Use insights to optimize content, timing, audiences, and platform mix.

• Track and report campaign outcomes and key recruitment communication metrics.

Additional Information:

All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

This position may be subject to a pre-employment criminal background check, sex offender registry check, financial history background check, and/or drug screening. A criminal conviction or arrest pending adjudication and/or adverse financial history alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background checks and drug screening information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.