New

Marketing Coordinator

University of North Carolina Charlotte

$50,586 - $58,000

United States, North Carolina, Charlotte

May 12, 2026

Marketing Coordinator

Please see Special Instructions for more details.

Please submit 2 references, one from a current or previous supervisor.
This is a two year perm time limited position that concludes 2 years from the start date.
The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
Do not write 'see resume' on your application when completing the job duties section.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

This is a multi-hire position. The second position is 003962

Position Information

General Information

Vacancy Open to	UNC Charlotte Employees Only
Employment Type	Time Limited - Full-time
If time-limited, note appointment end date	06/30/2028
Hours per week	40
Months per year	12
Position Number	007757
NC Salary Grade Equivalency	NC13
Classification Title	Public Communications Specialist - Journey
Working Title	Marketing Coordinator
Salary Range	$50,586 - $58,000
Anticipate Hiring Range	$50,586 - $58,000
FLSA Status	Non Exempt
Division	Academic Affairs
Department	School of Professional Studies
Work Unit	SPS-Prg Mgmt & Summer
Work Schedule	8:00 am - 5:00 pm, Monday - Friday with occasional evening and weekend hours required, as necessary.
Primary Purpose of Position	The Marketing Coordinator supports the School of Professional Studies ( SPS) Marketing and Communications (MarComm) team in the planning, coordination, and execution of integrated marketing and communications initiatives that advance the strategic goals of SPS. Reporting to the Associate Director of Marketing and Communications, this position assists in the development and implementation of multi-channel marketing campaigns designed to promote academic programs, professional certificates, events, and strategic partnerships. The Marketing Coordinator contributes to digital and print marketing efforts by creating, scheduling, and managing content across multiple platforms, including web, email, organic and paid social media, video, photography, and digital advertising. The role collaborates closely with the Senior Marketing Manager, content team members, campus partners, and program directors to develop targeted promotional strategies and ensure consistency in messaging, branding, and tone across all communications. This position supports campaign execution and performance tracking using tools such as Google Analytics, Salesforce Marketing Cloud (Agentforce Marketing), and native social media reporting dashboards. Responsibilities include assisting with paid digital advertising initiatives (Meta, LinkedIn, and Google Ads), maintaining editorial calendars, producing multimedia marketing assets, drafting and editing content, and monitoring trends in higher education marketing to inform continuous improvement. The Marketing Coordinator plays a key role in day-to-day marketing operations while contributing to the broader strategic marketing objectives of the School of Professional Studies.
Minimum Education/Experience	Required Minimum Qualifications: Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions. Note: Some state job postings state you can qualify by an 'equivalent combination of education and experience.' If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
Essential Job Duties	The Marketing Coordinator supports the School of Professional Studies Marketing and Communications (MarComm) team in planning, organizing, and executing marketing initiatives that advance student recruitment, engagement, and program visibility. This role manages projects from concept through delivery, ranging from individual marketing pieces to integrated, multi-channel campaigns that include web, email, organic and paid social media, video, and digital advertising. The coordinator collaborates with internal stakeholders, faculty, and cross-unit partners to develop compelling, brand-aligned content while ensuring all communications comply with university policies and professional standards. This position currently operates in a hybrid work format. The Marketing Coordinator works with a variety of marketing tools and platforms, including social media management tools, project management software, graphic design applications, WordPress or similar content management systems, and digital marketing platforms such as Salesforce Marketing Cloud (Agentforce Marketing). The role applies foundational technical skills in video production and editing-including scripting support, filming, audio capture, and post-production-for use in digital campaigns and social media, and captures and performs light editing of photography to support marketing initiatives. Strong organizational, project management, and problem-solving skills are required, along with the ability to manage multiple deadlines in a dynamic environment while maintaining alignment with institutional priorities.
Other Work Responsibilities	Monitor and optimize organic and paid social media performance, adjusting content scheduling and engagement strategies as needed to support recruitment goals. Respond to comments, messages, and inquiries across social media platforms in a timely and professional manner, ensuring accurate information and positive brand representation. Develop and maintain performance reports on key performance indicators (KPIs) to evaluate advertising and campaign effectiveness, summarizing insights for team review. Conduct research on emerging trends, tools, and best practices in digital marketing and higher education communications to inform strategy and process improvements. Support audience identification, segmentation, and targeting efforts for prospective students, assisting in the refinement of digital advertising strategies. Coordinate content review processes and assist with tracking campaign timelines, deliverables, and distribution schedules.
Departmental Preferred Experience, Skills, Training/Education	Demonstrated professional experience in higher education marketing, communications, or a related field. Experience using WordPress or a similar content management system (CMS), with familiarity working in CRM and/or marketing automation platforms such as Salesforce Marketing Cloud (Agentforce Marketing). Demonstrated ability to create, schedule, and manage organic social media content across multiple platforms, including aligning messaging and visuals to support engagement goals. Experience supporting digital content production, including basic video production and editing, photography, and image editing for marketing and communications purposes. Strong professional writing, editing, and copywriting skills with experience developing content for web, email, and digital communications in alignment with established brand and style guidelines.
Necessary Licenses or Certifications
Work Location	Kennedy/The Dubois Center
Posting date	05/12/2026
Closing date	05/17/2026
Proposed Hire Date	06/15/2026
Contact Information
Special Notes to Applicants	Please submit 2 references, one from a current or previous supervisor. This is a two year perm time limited position that concludes 2 years from the start date. The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report The Search Committee will not contact references without first verifying permission with the *finalist. Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.* Do not write 'see resume' on your application when completing the job duties section. UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/ This is a multi-hire position. The second position is 003962

Posting Specific Questions

Required fields are indicated with an asterisk (*).

*
How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?

(Open Ended Question)
*
This posting is for UNC Charlotte employees only. Are you a current UNC Charlotte, permanent part-time, full-time or temporary employee?
- Yes
- No
*
Do you have a Bachelors Degree or equivalent combination of training and experience?
- Yes - I have a Bachelor Degree or higher
- Yes - I have an Associates degree and at least two (2) years of experience related to position
- Yes - I have a High School Diploma/GED and at least four (4) years of experience related to position
- No
*
Do you have experience in higher education marketing, communications, or a related field, including the types of projects or initiatives you have supported? If so please describe your experience.

(Open Ended Question)
*
Please provide an example of social media content or campaigns you have created and managed. Include the platforms used and how you measured or supported engagement goals.

(Open Ended Question)
*
Please describe your experience writing and editing content for web, email, and digital communications while maintaining brand and style guidelines.

(Open Ended Question)

Applicant Documents

Required Documents

Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Contact Information for References

Optional Documents