Area Vice President - North Central

Area Director (MN/IA/NE/ND/SD/WI)

MN, Minneapolis - Spaces North Loop

About the company

IWG has been at the forefront of the flexible workspace revolution for more than 30 years. We have made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. We have over 3,400 locations across over 110 countries allowing millions of people every day to have a great day at work.

Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. We provide them with choice through our portfolio of brands, covering serviced offices (Regus, Spaces, HQ, Signature and No18), commercial real estate brokerage and managed office solutions.

Join us at www.iwgplc.com

Job Purpose

Job Description

Job Title:	Area Director
Location:	United States
Reporting To:	Executive Vice President

About the company

IWG is the unrivalled global leader in flexible workspace, six times the size of our nearest competitor. With 14 different brands, an impressive array of support services, and a world-class, end-to-end digital platform for connecting companies to workspace, we're fully invested in our customers success. Our companies help more than 8 million people and their businesses to work more productively. We provide workspace for the world's largest companies, delivering sustainable demand and income for our partners.

Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people, and aspirations. They want workspaces and communities to match their needs. They want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, HQ and Signature, just to name a few. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.

Learn more about what we do for our team members and customers: www.iwgplc.com and what we do for our partners: https://www.iwgplc.com/en-gb/develop-a-location

Role Summary: Area Director

The Area Director (AD) is a strategic, results-oriented executive responsible for the overall performance and growth of a large, multi-state region within IWG's U.S. business.

The AD is accountable for driving commercial success meeting and exceeding revenue, occupancy, and profitability targets, while also leading the regional expansion of our flexible workspace footprint. Through sharp commercial insight, hands-on coaching, and a commitment to execution, the AD will develop and deploy clear, data-informed business plans that bridge performance gaps and elevate results across the board.

This is a key leadership role within a hybrid work model that demands a blend of operational discipline, sales expertise, and inspirational leadership. The AD plays a central role in shaping IWG's future by growing market share, optimizing performance at scale, and fostering a high-performance, customer-centric culture that empowers businesses through flexible workspace solutions.

IWG has an ambition to get to 30,000 locations over the medium-term by executing multiple strategies and leveraging multiple channels including (but not limited to):

• Company-owned locations
• Managed partnerships (with building owners)
• Franchise partnerships (with building owners and franchise operators)
• M&A

Key Responsibilities:
Tactical Leadership & Execution
* Own the region's performance against revenue, occupancy, growth, and profitability targets.
* Analyze performance trends and gaps and build actionable business plans to close them.
* Cascade business plans to Area Managers for field execution, ensuring alignment across all levels.
* Drive cross-functional collaboration to meet both short- and long-term goals.
Team Leadership & Development
* Provide hands-on coaching and development to elevate leadership capabilities, sales focus, and operational discipline.
* Build a culture of high accountability, empowerment, and continuous improvement.
* Serve as a role model for performance standards, team engagement, and integrity.
Sales & Business Expansion
* Champion a strong sales culture across all teams, with a focus on conversion, retention, and upselling.
* Partner with sales and marketing teams to drive lead generation and local demand strategies.
Operational Excellence & Financial Oversight
* Ensure execution of operational standards across all centers with a focus on efficiency, service quality, compliance, and safety.
* Use KPIs and field insights to inform decisions and optimize team performance.
Customer Experience & Retention
* Ensure consistent delivery of an exceptional customer experience across all centers.
* Monitor satisfaction metrics and drive action plans to strengthen retention and client engagement.
* Promote a customer-first mindset throughout the team.
Market Insight & Risk Management
* Monitor market trends to identify opportunities for expansion or efficiency improvements.
* Mitigate operational and reputational risk by maintaining compliance and anticipating challenges.
* Influence corporate strategy by bringing local field insights to the broader leadership team.
Qualifications & Experience:
* 5+ years of progressive leadership in multi-unit operations, sales, or commercial functions.
* Demonstrated success in leading field-based teams with sales and business operations accountability.
* Experience in flexible workspace, hospitality, retail, or service-driven sectors strongly preferred.
* Proven track record in leading new market expansion, managing partnerships, and driving growth.
* Strong business acumen with the ability to translate data into actionable plans.
* Experience in matrixed and global organizations is a plus.
* Willingness and ability to travel across the assigned region.
Key Skills & Competencies:
* Leadership Excellence: Empowers and develops others while maintaining high accountability.
* Sales-Driven Mindset: Strong focus on revenue, pipeline, and conversion at all levels.
* Commercial Acumen: Deep understanding of financial levers and how to maximize profitability.
* Strategic Agility: Can shift between big-picture thinking and hands-on execution.
* Operational Rigor: Disciplined in execution, with a focus on KPIs, consistency, and quality.
* Customer Focus: Passionate about creating value and positive experiences for customers.
* Collaborative Influence: Skilled in engaging cross-functional stakeholders and building trust.
Cultural Fit:
* Thrives in a fast-paced, high-performance environment.
* Values transparency, integrity, and collaboration.
* Combines a growth mindset with hands-on leadership and humility.
* Takes pride in developing others and leaving teams stronger than they found them.