Senior Product Manager, Marketing Campaign Orchestration

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

You will lead product management for AI-enabled marketing campaign orchestration and workflow solutions, with a focus on Storyteq as a core platform. This role connects strategy, content, data, and execution, enabling how campaigns are planned, created, reviewed, and activated across channels.

You will work in close partnership with Marketing Operations, who own campaign processes, training, and onboarding, while you own the platform strategy, roadmap, and capability evolution. Together, this partnership ensures scalable, compliant, and efficient campaign execution across marketing and agency teams.

We are looking for a product leader with strong marketing domain expertise who can bring a user-first mindset, make data-informed decisions, and advance AI and agentic capabilities to improve speed-to-market, quality, and operational efficiency.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include:

• Define and own the product roadmap for campaign orchestration and workflow tools, including AI-driven capabilities

• Collaborate with marketing, analytics, legal, privacy, tech, and vendor partners to gather requirements and set priorities

• Translate business and marketing needs into user stories, acceptance criteria, and delivery-ready requirements

• Partner with Marketing Operations to ensure platform capabilities align with campaign processes and ways of working

• Drive adoption through intuitive product design and continuous improvement (with Marketing Ops leading training and onboarding)

• Identify and scale AI and automation use cases, including intelligent workflow routing, content acceleration, and predictive insights

• Measure campaign and workflow performance, using data to inform product enhancements

• Manage vendor relationships and ensure solutions meet security, privacy, and quality standards

• Partner closely with marketers, campaign planners, agencies, and data teams to understand user needs and workflows

• Lead backlog prioritization and sprint planning with engineering and delivery teams

• Define success metrics, track KPIs, and use data to guide product decisions and continuous improvement

• Ensure campaign orchestration integrates with content systems, MLR/compliance platforms, CRM, analytics, and channel tools

• Build cross-functional alignment through clear roadmaps, stakeholder updates, and transparent decision-making

• Maintain product documentation, support user testing, and gather feedback to improve usability and outcomes

• Continuously identify opportunities to embed AI and intelligent automation into campaign workflows

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree in business, marketing, computer science, or related field, or equivalent experience

• 5+ years of product management or equivalent experience delivering marketing, campaign, or content workflow solutions

• Experience in marketing operations, campaign execution, or content production environments

• Experience with campaign orchestration, marketing automation, or workflow platforms

• Experience writing user stories, defining acceptance criteria, and managing product backlogs

• Experience using data analysis to define KPIs and measure campaign and workflow performance

• Experience collaborating with crossfunctional marketing, technology, and agency partners

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Experience in pharma, life sciences, or other regulated environments (MLR familiarity preferred)

• Experience with platforms such as Storyteq, Aprimo, Veeva, Adobe, Salesforce, or similar ecosystems

• Experience with AI, automation, or agentic workflows in marketing or content operations

• Familiarity with privacy, compliance, and health-related data regulations

• Demonstrated success driving adoption and change across marketing organizations

• Working knowledge of Agile development practices and tools (e.g., Jira, Confluence)

• Strong stakeholder management, influencing, and communication skills

#GSK-LI

Working arrangement

This role is hybrid with regular on-site collaboration and flexible remote working. Specific office and remote expectations will be discussed during the interview process.

How to apply

If you are excited by building AI-enabled, user-centered marketing products that improve how campaigns are executed and scaled, we want to hear from you. Please apply and tell us how your experience matches the role and the impact you want to make at GSK.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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