Global Marketing Segment Manager

The Global Segment Marketing Manager will be responsible for developing and executing comprehensive global marketing strategies tailored to the Infrastructure segment within PPG's Protective and Marine Coatings business. The ideal candidate will possess a strong background in marketing, with a focus on digital initiatives, and will work closely with our global team of segment and product managers to drive brand awareness, engagement, and revenue growth in this key area. This position will report to Brand/Product Management Manger and will sit in Pittsburgh, Pa at our general office.

Responsibilities:

Campaign Development and Management:

• Design, implement, and manage targeted marketing campaigns that align with business objectives and drive growth in the Infrastructure segment.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize impact.

Annual Marketing Planning:

• Develop and execute annual marketing plans with a strong emphasis on digital marketing strategies specifically for the Infrastructure segment.
• Collaborate with cross-functional teams to ensure alignment with overall business goals and segment-specific initiatives.

Growth Strategy Development:

• Identify market opportunities and trends within the Infrastructure segment to inform strategic marketing initiatives.
• Develop and implement strategies to enhance market penetration and drive revenue growth in the Infrastructure sector.

Communication Skills:

• Create compelling marketing content, including written materials, presentations, and digital assets that resonate with the Infrastructure audience.
• Communicate effectively with internal and external stakeholders, ensuring clarity and alignment on marketing initiatives.

Organization and Project Management:

• Maintain organized project timelines and budgets, ensuring all marketing activities are executed on schedule and within budget.
• Prioritize tasks effectively to manage multiple projects simultaneously.

Collaboration with Global Teams:

• Interface with global segment and product managers to gather insights and align marketing strategies across regions, specifically focusing on Infrastructure.
• Share best practices and leverage global resources to enhance local marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; a Master's degree or MBA is preferred but not required.
• 6-10 years of experience in marketing, with a focus on segment marketing and digital strategies, preferably within the coatings or infrastructure industries.
• Proven track record of successful campaign development and management, with a demonstrated ability to drive growth in key segments.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Self-starter with a proactive approach to problem-solving and project management.
• Ability to work collaboratively in a global team environment.
• Ability to travel globally.

• U.S. Citizens, Green Card holders, and political asylees or refugees are eligible to apply

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