Senior Manager, Lifecycle Marketing

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing experiences to our customers. We are seeking an innovative and analytical Senior Manager to lead lifecycle strategy across the customer journey for email and emerging channels.

As a member of the Lifecycle Marketing leadership team, you will develop and implement lifecycle strategies that are designed to acquire, engage and retain users for long term business growth. You will lead and mentor a team of 2-3 marketers focused on building and optimizing journeys across desktop, web and mobile app for a high priority Adobe customer segment.

You will partner closely with Product Marketing, Product Growth and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer lifetime value.

• Lead all aspects of end-to-end campaign marketing strategy, including planning, audience segmentation, content creation, continuous optimization and performance insights
• Craft personalized experiences from a user's first signup through conversion, onboarding, active use, retention and upsell programs for a key customer segment
• Drive growth and innovation through testing and experimentation to improve conversion, engagement, product use, and retention
• Partner with Analytics team to establish measurement frameworks, monitor performance and develop performance insights. Identify growth opportunities and evaluate and marketing efficiency
• Collaborate with data science teams to define and implement behavioral and predictive models in the areas of conversion propensity, likelihood to churn, and recommendation engine analysis to drive growth within your customer segment.

• Advanced email and lifecycle marketing experience. capable of learning new technologies, products and systems quickly.
• Deep understanding of experimentation, personalization strategies, and controlled experiment methodologies.
• Strong analytics-based decision making, highly capable in interpreting data and advancing initiatives to optimize performance.
• Leadership skills cultivating teamwork and innovation within high-performing performance marketing organizations. Capable of navigating a matrixed organization and representing team with integrity and self-sufficiency

• 10+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
• 3+ years of experience in a leadership role
• SaaS and e-commerce experience preferred, ideally in a sophisticated data-driven organization
• BA/BS in marketing, business or related field, or MBA, or equivalent experience
• Experience working in a fast-paced environment with a bias for action and impact

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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