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Digital and Technology Product Owner (Hybrid)

American Family Insurance Agency Staff
paid time off, paid holidays, 401(k)
United States, Wisconsin, Madison
6000 American Parkway (Show on map)
Feb 10, 2026
As a Digital and Technology Product Owner with American Family Insurance you will execute the customer-facing digital and technology strategy as defined by digital and technology product managers, specifically within the B2B team. You will contribute to the product roadmap and help set task priorities within established constraints. By collaborating with both business and technical teams, you will troubleshoot and resolve issues affecting the customer experience.

You will report to Director, Digital and Technology in the Digital Marketing division.

#LI-Hybrid

Position Compensation Range:

$88,000.00 - $145,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • Successfully execute against a variety of digital/technology product initiatives. These initiatives span across all stages of a product's lifecycle, including early product planning, customer research and validation, roadmap planning, product development sprints, piloting, gaining early adopters, product launch, metrics analysis, and post-launch iteration.
  • Serve as the "translator" for both the customer and market, as well as internal stakeholders, including but not limited to business lines, and cross-functional teams.
  • Identify objectives and key results and analyze customer feedback and usage metrics to recognize key pain points and opportunities to address.
  • Train customers on new product features, partnering with stakeholders.
  • Define product backlog items that ladder up to epics and ensure the backlog is visible, clear and prioritized.
  • Identify, track, and mitigate product dependencies.
  • Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction.
  • Grow knowledge of how and when to leverage design thinking, into the process for a flexible hybrid methodology that fits the team, product, and customer.

Specialized Knowledge and Skills Requirements

  • Demonstrated experience providing customer-driven solutions, support or service.
  • Solid knowledge of the technology industry, including current and emerging digital solutions and trends, as well as data science space.
  • Solid knowledge of agile methodologies, managing data and tech solutions, industry standards and best practices.
  • Solid knowledge and understanding of the market, users, and landscape of digital products and applications.
  • Demonstrated verbal and written communication skills with ability to transfer knowledge.
  • Demonstrated experience fostering a collaborative and cross-functional team environment.
  • Demonstrated experience applying critical thinking to the analysis of opportunities and making recommendations accordingly.
  • Demonstrated experience being results-oriented with a bias for action, meeting deadlines with attention to detail, accuracy, and follow-through.

Preferred Experience:

  • SAAS

Licenses

* Not applicable.

Travel Requirements

* Up to 10%.

Physical Requirements

* Work that primarily involves sitting/standing.

Working Conditions

* Not applicable.

Additional Information
  • Offer to selected candidate will be made contingent on the results of applicable background checks

  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

  • Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role you will be expected to work a minimum of 10 days per month from our Boston, MA or Madison, WI offices.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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