Advocacy Lead - RTD

Job Req ID:106824

Job Type:Full-time

Work Category:Remote - Consumer Connected

Application Close Date: 03/09/2026

Sponsorship:Not Available

Compensation: $ 103,100- $ 154,700

Gallo Privacy Policy

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

At Gallo, we believe in building brands that inspire connections, spark curiosity, and create memorable experiences. We're seeking a dynamic leader to guide our On-Premise efforts through a partnered team of Agency Brand Specialists (Activation to Impact - A2I). In this role, you'll lead a strategically placed team whose mission is to increase visibility, loyalty, and trial opportunities for our Ready-to-Drink (RTD) brands across bars, restaurants, and other on-trade venues.

You'll collaborate closely with our sales organization, agency partners, and hospitality professionals-mentoring Brand Specialists to deliver compelling stories, equip them with the tools they need, and ensure they have the specialized brand knowledge to build strong relationships with gatekeepers, bartenders, and consumers. Your leadership will drive availability, visibility, advocacy, and promotion in the market, while monitoring trends and reporting actionable insights to senior leadership.

This position offers the opportunity to shape strategy, oversee KPI performance, guide budget and programming decisions, and create innovative experiences that resonate with our audiences. You'll also work alongside our Mixology and Beverage Development teams to inspire creative product usage, represent Gallo at key events, and foster strategic local partnerships that strengthen our brand presence.

We're looking for a collaborative and forward-thinking professional who thrives in fast-paced environments, values inclusivity, and can build trust across diverse teams and stakeholders. You'll serve as a coach, mentor, and consultant-championing our portfolio while supporting career growth for your team. The role requires travel approximately 50% of the time to connect with markets and ensure alignment across regions.

What You'll Need

• Bachelor's Degree plus 5 years of Spirits, Luxury Brand sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo marketing spirits experience reflecting increasing levels of responsibility; OR High school Diploma or State-issued equivalency certificate plus 9 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Experience managing agencies.
• Experience with developing and implementing a brand marketing programming and education.
• Experience with owned social media and networks.
• Experience with Event or Hospitality Management.
• Required to travel up to 50% of the time; required to travel via airplane or automobile.
• Required to lift and move product weighing up to 45 lbs.
• Required to employ an alternative work schedule to include weekends and evenings.
• Required to be 21 years of age or older.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor's Degree plus 7 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 11 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Luxury brand experience, preferably focused on spirits.
• Experience working with Distributors.
• Experience putting together beverage programs or cocktail menus.
• Strong knowledge of spirits industry.
• Prior retail or on-premise spirits sales experience.
• Strong leadership skills.
• Excellent presentation skills.
• Skilled storyteller.
• Strong problem solving and motivational skills.
• Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.
• Experience writing reports, business correspondence, and procedure manuals.
• Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.
• Skilled in the use of MS Word, Excel and PowerPoint.
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with travel to our Modesto, CA headquarters as needed.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act