Sr. Customer Insights Analyst

At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.

Consider applying here, if you want to:

• Work in an entrepreneurial and dynamic environment with a chance to make an impact.
• Develop lasting relationships with great people.
• Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

The Sr. Customer Insights Analyst is responsible for Identifying and articulating fact-based business opportunities internally and externally, analyzing marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability, and traveling to corporate headquarters and meetings as needed.

Essential Functions

• Support sales team with key marketing insights, sales trends and category data from Scintilla
• Identify and articulate fact- based business opportunities internally and externally
• Deliver well thought out and constructed business and shopper solutions in various beverage categories
• Lead discovery and dissemination of new shopper insights
• Build category management capabilities and expertise around merchandising, assortment, pricing and shelving
• Generate and analyze weekly, monthly and annual Walmart POS reporting to the Walmart team and the broader company
• Works with Nielsen Analyst for syndicated data pulls and utilizes other research tools as needed to help complete the selling story and business objectives for the Niagara sales team with a focus on Niagara brand and private brand opportunities
• Create POS and syndicated ad hoc reporting as needed
• Provide post-promotional analysis for Niagara and competitive promotional programs conducted at Walmart
• Analyze marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability
• Manage market segmentation, targeting, and positioning exercises as needed
• Creates presentation friendly materials ranging from Scintilla reports to Excel worksheets and PowerPoint
• Makes strategic brand, pricing, assortment and merchandising recommendations to Regional Sales Managers, Sales Directors, VP's and EVP of Sales & Marketing
• Ability to share customer insights with sales team and teach them how to share with the retailer
• Assist in building semiannual Business Reviews with Walmart across the different beverage categories
• Be the Customer Insights expert sharing knowledge with team and facilitating learning sessions to broaden the customer insights knowledge across the business
• Serve as the primary contact to the customer for all shopper marketing related activities such as: research, insights, and development and execution of shopper marketing plans.
• Develop customer-specific insights-based shopper solutions

• Work cross functional with partners in Sales, Marketing, Finance and Legal to implement customer specific plans
• Has a deep understanding of how shoppers behave in different channels, formats, and customers
• Active shopper insights to grow Niagara sales
• Develop strong relationships with customer(s) in order to understand the retailer's core strategies and then build marketing plans that work to deliver both on customer and brand objectives
• Deliver Shopper programs that drive category growth by understand brand positions, category drivers and shopper insights
• Build marketing plans based on consumer/shopper insights and category insights
• Bring external thought to the team about best practices in shopper marketing
  • Attend industry conferences
• Support development of plans to win in digital with the retailers through ecommerce, media and personalization
• Manage and optimize digital and in-store offers and campaigns and execute digital test and learns

Qualifications

• Minimum Qualifications:
  • 4 Years - Experience in Field or similar manufacturing environment
  • 4 Years - Experience in Position
  • 0 Years - Experience managing people/projects

*experience may include a combination of work experience and education

• Preferred Qualifications:
  • 6 Years- Experience in Field or similar manufacturing environment
  • 6 Years - Experience working in Position
  • 2 Years - Experience managing people/projects

*experience may include a combination of work experience and education

Competencies

This position embodies the values of Niagara's LIFE competency model, focusing on the following key drivers of success:

• Lead Like an Owner
  • Makes safety the number one priority
  • Keeps alert for safety issues and escalates immediately
  • Effectively prioritizes tasks based on department goals
  • Shows respect to others and confronts interpersonal issues directly
  • Prioritizes resolution of customer issues effectively
  • Responds promptly and honors commitments to internal and external customers
• InnovACT
  • Makes recommendations to continuously improve policies, methods, procedures, and/or products
  • Demonstrates adaptability by reacting appropriately to unexpected changes in situations or circumstances
  • Increases performance through greater efficiency
• Find a Way
  • Seeks to develop technical knowledge through learning from other experts
  • Understands interdepartmental impact of individual decisions and actions
  • Seeks solutions rather than placing blame
• Empowered to be Great
  • Consistently looks for ways to improve one's self through growth and development opportunities
  • Communicates clearly and promptly up, down, and across
  • Communicates effectively to manage expectations

• Minimum of 5 years in category management and analytics
• Exceptional knowledge of analytics, sales and business processes
• Strong business writing, project management and reporting skills
• Ability to develop strong relationships and work with senior level management
• Exceptional written and verbal communication skills
• Solid business acumen, management, analytical and problem-solving skills
• Strong computer skills, including business intelligence and reporting software
• Effective time management, organizational and leadership skills
• Working knowledge of syndicated research tools including Nielsen and IRI
• Abilityto handle multiple projects in a fast-paced work environment
• Exceptionalattention to detail
• Strongorganization and time management skills
• Mustbe able to conceptualize and execute in compliance with project direction
• Highlycollaborative team player, able to work proactively with multiple stakeholders
• Strongwritten and verbal communication skills
• Passionfor beverage industry and knowledgeable on industry trends
• Passion for fast paced, high growth environment
• Advanced Scintilla, Excel and PowerPoint skills

Education

• Minimum Required:

• Bachelor's Degree in business, marketing or related field

• Preferred (Optimal Candidate):

• MBA

Education

• Minimum Required:
  • Bachelor's Degree in Business, Marketing, or related field

• Preferred:
  • MBA in Business, Marketing, or related field

Certification/License:

• Required: N/A
• Preferred: N/A

Foreign Language

• Required: None Required
• Preferred: None Required

Typical Compensation Range

Benefits

Our Total Rewards package is thoughtfully designed to support both you and your family:

Regular full-time team members are offered a comprehensive benefits package, while part-time, intern, and seasonal team members are offered a limited benefits package.

• Paid Time Off for holidays, sick time, and vacation time
• Paid parental and caregiver leaves
• Medical, including virtual care options
• Dental
• Vision
• 401(k) with company match
• Health Savings Account with company match
• Flexible Spending Accounts
• Expanded mental wellbeing benefits including free counseling sessions for all team members and household family members
• Family Building Benefits including enhanced fertilitybenefits for IVF and fertility preservation plus adoption, surrogacy, and Doula reimbursements
• Income protection including Life and AD&D, short and long-term disability, critical illness and an accident plan
• Special discount programs including pet plans, pre-paid legal services, identity theft, car rental, airport parking, etc.
• Tuition reimbursement, college savings plan and scholarship opportunities
• And more!

https://careers.niagarawater.com/us/en/benefits

* *Los Angeles County applicants only** Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and any other applicable local and state laws.

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Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit resume to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit resume into this career site to be eligible for placement fees.