New 
Vice President Marketing PM Meals
 Bimbo Bakeries | |
$211,600 - $296,200
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paid time off, 401(k)
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 United States, Texas, Irving | |
| 1735 North Story Road (Show on map) | |
 Feb 09, 2026 | |
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Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $211,600 - $296,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Vice President of Marketing will lead a large team focused on building our Bread and Bun brands to deliver growth and address the ever-changing needs and demands of our consumers. Key national brands under this portfolio include Oroweat, Sara Lee, Artesano, Ball Park and critical regional brands such as Mrs. Baird's. This marketing leader will be responsible for building a holistic strategy across our bread and bun brands (both short-term and long-term) as well as developing and executing marketing tactics to deliver growth against the brands. A key piece of this work will be thinking differently about our brands and developing strategies on how we attract new consumers and reach new occasions. This person will need to work cross-functionally daily with key leaders across sales, finance, operations/supply chain, RGM, HR, etc. They will also be a member of the Marketing Leadership Team contributing to the development of cross-category strategies to achieve our growth ambitions.
The individual in this position will need to demonstrate consumer empathy, superior collaboration, financial acumen, results orientation, excellent verbal and written communication skills, people leadership skills, effective organization, and project management skills. Exposure to a variety of market research techniques and experience in data analysis are also important. We are looking for candidates who are passionate about food and food trends and who enjoy the work of creating new things.
The VP is expected to spend time in the marketplace and participate in meetings with functions from across the organization including visiting bakeries and co-manufacturers.
This position reports to the Sr. VP Marketing.
Key Job Responsibilities:
Key Behavioral Competencies:
Leadership Competencies:
Education and Work History:
Physical Demands:
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >
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