Communications Strategist

(Local Candidates Only)

Communications Strategist
Location: DFW/Irving, TX (Hybrid)
12 + Months

Overview:
Seeking a growth-oriented Communications Strategist to lead end-to-end CRM and transactional communication strategies across email and SMS.
This role drives omnichannel customer experiences for Business Markets, Global Enterprise, and Public Sector customers, partnering closely with CRM, Product, CX, Sales, IT, and agency teams.

Key Responsibilities:
Own omnichannel transactional communications strategy aligned to CX and NPS goals
Lead journey analysis, mapping, prioritization, and governance for non-marketing communications
Manage and evolve email/SMS templates, libraries, and CX playbooks
Partner with CRM, Product, Martech, and creative agencies to deliver scalable, high-quality communications
Ensure best-in-class design, testing, personalization, and content continuity across channels
Support platform and capability enhancements for transactional communications

Qualifications:
Bachelor's degree and 6+ years of relevant experience
Strong background in customer-focused marketing communications (Email, SMS, Direct Mail)
Experience collaborating cross-functionally and with agencies

Preferred:
AEM and Adobe experience (certifications a plus)
Agency background and digital marketing certifications
Knowledge of email technologies, web platforms, and relational databases
Master's degree (nice to have)

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals.To learn more, please visit https://dexian.com/.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.