New

SEM Specialist (Paid Search)

Mathys-Potestio, LLC
dental insurance, 401(k)
United States, California, Culver City
Nov 05, 2025
Paid Search Specialist This is a 12-month, full-time (40 hours/week), hybrid contract role located in Culver City, CA. Pay: $57.15 per hour Summary We're seeking an experienced Paid Search Specialist to join a dynamic Digital Marketing team. This role focuses on managing and optimizing paid search (PPC) campaigns across major self-service SEM platforms. You'll collaborate closely with cross-functional partners to drive performance, uncover insights through data analysis, and contribute to the overall paid media strategy. Our Ideal Candidate 4+ years of experience in paid search marketing (agency or client-side) Passion for digital marketing and data-driven campaign management Proficient in Google Ads, Microsoft Ad Center, SA360, Marin, and Skai/Kenshoo Strong analytical, reporting, and presentation skills, with a focus on performance optimization Familiar with PPC principles, marketing attribution, and web analytics Skilled in collaborating with marketing strategy, analytics, and creative teams Able to work independently, manage multiple campaigns, and meet deadlines Flexible and adaptable in a fast-paced, evolving digital environment Excellent written and verbal communication with strong attention to detail Google Ads Certification a plus Job Description In this role, you will oversee the day-to-day management of SEM campaigns for multiple subscription-based business lines. You'll partner with channel specialists, marketing strategists, analytics, and creative teams to deliver end-to-end execution and performance management across paid search. This includes: Developing and implementing paid search campaign strategies Conducting keyword builds and analyzing search query reports for new opportunities Crafting ad copy and optimizing landing pages to improve conversion performance Managing tagging, trafficking, and campaign tracking to ensure accurate measurement Monitoring campaign structure, pacing, and budgets across multiple platforms Performing in-depth analysis to identify trends and actionable insights Preparing and presenting campaign performance reports to internal stakeholders You'll play a key role in validating campaign performance through strategic testing and data storytelling to highlight the value of paid search marketing. Education and Experience Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent practical experience) 4+ years of hands-on paid search campaign experience Google Ads Certification preferred Additional Requirements This opportunity is located in Culver City, CA, and requires hybrid on-site work. The pay for this W-2 position is $57.15 per hour. This position may be eligible for benefits such as PTO, health and dental insurance, and/or 401(k) upon meeting certain length of service and hours requirements. Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. #LI-AS1