Central Marketing Manager

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

As a Central Marketing Manager, you will be primarily responsible for TDS's strategic and tactical marketing initiatives in acquiring profitable customers. You will manage all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. You will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.

You will develop, implement, and manage marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. You are responsible for expense budget management and allocation to maximize revenue growth. You will also design and implement lead nurturing programs and lead scoring. You must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals.

In this role, you will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. You will determine the program goals and budget, create the plan and analyze the program's success.

As the Central Marketing Manager, you will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new/alternative ways to reach consumers/businesses.

Responsibility for marketing strategy, campaign management, and analysis means that in this role you must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats.

Build marketing campaigns to support specific marketing objectives across different channels and segments in support of over strategic marketing plan:
• Determine tactical plan
• Identify target audiences and media markets
• Allocate campaign/tactic budgets
• Determine if sales incentive programs are needed. Design and implement program
• Establish timelines
• Manage customer acquisition, retention and growth marketing strategies to achieve gross add and revenue targets. Analyze trends, use marketing best practices, interact and collaborate with marketing and sales leadership to create and implement formal marketing plans to ensure profitability of all products, which include bundles, high speed internet, TV, Voice services and new product and service launches.
• Lead the execution of marketing campaigns from start to finish, driving collaboration with stakeholders. Partner with creative teams, product management and/or external agencies and vendors.
• Analyze campaign results to understand overall effectiveness. Develop testing plan for marketing tactics, optimize and drive changes based on results, and continually research and identify new tactics.
• Allocate annual marketing budget and monitor closely to allocate funds and adjust appropriately to meet budget goals.

Required Qualifications

• Bachelor's degree (or higher) -OR- 4+ years of professional work experience.
• 4+ years marketing, advertising, or product management experience.
• 2+ years of experience with competitive marketing and branding strategy, working with in-house creative teams and/or managing external agencies.
• 2+ years of experience with multi-channel marketing campaigns and tactics.

Other Qualifications

• Telecommunications or Cable experience preferred.
• Bachelor's degree (or higher) in Marketing or Business Administration preferred.
• Broad working knowledge of pricing and/or promotional analysis and statistical reporting.
• Ability to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.
• Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.
• Successful experience in project management, product management, and/or process administration.
• Knowledge/background in the television, voice and data communications industry, its technology and applications, and customer base preferred, with capacity to learn quickly.
• Familiarity with inbound and outbound telephone sales.
• Excellent organizational skills.
• Excellent teamwork skills and ability to work with employees at all levels.
• Outstanding written and verbal communication skills, including presentation skills.
• Experience using PC applications, including Excel, Word, Email, PowerPoint, Internet, and database software.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.