Sr. PMM, Service Cloud Messaging & Positioning

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Team
At Salesforce, our exceptional Product Marketers craft and share inspiring stories that resonate globally. We build product messaging and positioning, lead go-to-market (GTM) programs, campaigns, events, and sales enablement efforts. Our success is measured by the creativity and innovation in our marketing strategies and our ability to capture the hearts and minds of our key buyers.

The Service Cloud Product Marketing team drives growth for Salesforce's flagship customer service platform - the world's #1 customer service solution, Service Cloud. We innovate constantly to keep Service Cloud highly relevant and top-of-mind with customers, prospects, analysts, and internal sales teams.

About the Role

• This high-impact, high-visibility role on the Service Cloud Product Marketing team is your opportunity to stretch your strategic storytelling muscles. As a Senior Product Marketing Manager, you will develop global messaging and positioning that sets industry standards. You will bring the Service Cloud story and product innovation to life through keynote presentations, analyst briefings, and executive communications.

• You will collaborate closely with senior leaders across functions and work alongside a world-class team of passionate product marketers. This is a fast-paced role requiring tight collaboration with Product Marketing Managers focused on core Service Cloud products, as well as teams in Customer Insights, Customer Marketing, Creative, Public Relations, Analyst Relations, Events, Campaigns, GTM, and Product Management.

Responsibilities

• Lead the messaging and positioning strategy for the global Service Cloud & Industries product

• Create executive-level keynote presentations for premier events like Dreamforce, engaging in-person, digital, and hybrid audiences

• Develop messaging and positioning frameworks, and sales enablement materials that ensure consistent messaging worldwide and across industries

• Partner with Customer Insights to validate messaging via customer and prospect focus groups

• Collaborate with Analyst Relations to craft presentations demonstrating Service Cloud thought leadership and product innovation

• Coach senior executives and presenters to effectively deliver the Service Cloud brand narrative

• Provide messaging guidance and feedback on campaigns, creative assets, and PR strategies

• Conduct competitive research to maintain differentiated and relevant messaging and positioning

• Develop a deep technical understanding of core Service Cloud capabilities including case management, knowledge, and the service console to shape differentiated messaging that resonates with IT and business buyers.

• Partner closely with Product Management and Sales to translate product strategy into compelling narratives that bridge technical detail and customer value, ensuring our positioning scales across stakeholders from admins to CIOs.

Required Skills / Experience

• 7+ years in product, industry, or corporate marketing, preferably with SaaS or cloud software experience

• Proven ability to craft compelling positioning, messaging, and thought leadership content, with experience interacting with executives and developing executive-level presentations

• Creative thinker with a track record of leading cross-functional teams and driving projects from ideation to success

• Strong written and verbal communication skills with the ability to build strong cross-team relationships

• Experience collaborating with sales teams to achieve shared revenue goals

• Executive presence with the confidence to present clearly to senior executives

• Skilled creative problem solver who can connect the dots and generate big ideas

• Proficient in Google Slides, Keynote, and PowerPoint with an eye for impactful design and detail

• Open to feedback and adept at managing diverse opinions to elevate projects

• Solid project management skills to lead initiatives from start to finish and rally teams

• Willingness to travel (~10%) to support key in-person events

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.