Marketing Content Specialist

Position Title:

Compensation:

Department:

About this opportunity:

What you'll do and what you'll bring:

Position Function: The Marketing Content Specialist is an essential member of the Office of Admissions, playing a key role in developing compelling content to attract prospective students. This role is instrumental in shaping the voice of our marketing efforts-from crafting persuasive copy to designing content across multiple platforms, including email, print, and web. The specialist will be at the center of both high-visibility campaigns and targeted communications, directly advancing our enrollment goals while ensuring all content is consistent with the Ball State brand and tone.

Duties and Responsibilities:

• Plan, manage, and execute marketing campaigns that support each stage of the admissions funnel-from lead generation through application, admission, and enrollment. Oversee projects from initial concept to final delivery, coordinating timelines, creative development, and stakeholder input. Ensure all campaign elements are strategically aligned with enrollment goals, tailored to the needs of prospective students and families, and consistent with the university's brand and messaging standards

• Develop original, engaging, and brand-aligned content for a variety of platforms, including email print materials. This includes crafting persuasive, tone-appropriate copy and creating visual materials that effectively communicates with and recruits prospective students and their families.

• Create and maintain user-friendly, visually appealing, and brand-aligned web content that supports student recruitment and engagement efforts for the Office of Admissions and campus partners that includes original, persuasive, and tone-appropriate copy and visuals. Ensure all web content reflects the University's strategic goals, adheres to accessibility standards, and remains current, accurate, and consistent across departments. Collaborate closely with internal teams and campus partners to optimize user experience and support the evolving needs of higher education enrollment marketing.

• Effectively manage time and stay organized to balance multiple competing priorities, ensuring the timely completion of critical projects. Maintain a clear understanding of how each project aligns with the broader strategic goals of our division, the University, and campus partners.

• Consistently monitor production schedules and communicate proactively and transparently with supervisors and team members to keep everyone informed of progress.

• Maintain expertise in emerging design trends, evolving technologies, and best practices in higher education marketing. Proactively contribute innovative ideas, design approaches, and content strategies that position Ball State University as a leader in the industry, while continuously enhancing the effectiveness, relevance, and impact of marketing and recruitment communications.

• Support and attend Admissions events as needed; may require some evenings or weekends.

• Perform other related duties as assigned.

Minimum Qualifications:

• Bachelor's degree from an accredited institution.
• At least two years of professional experience in advertising, marketing, communications, public relations, or related field. Demonstrated proficiency of high-quality, professional-level with copy-writing, editing, and design for print and digital projects.
• Excellent communication, organizational, time management, and project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Strong creative and visual storytelling abilities. Proficient with technology, including design software (Adobe) and a comprehensive understanding of design principles. Basic understanding of HTML.

Preferred Qualifications:

• Master's degree in Advertising, Communications, Journalism, Marketing, Public Relations, or related field.
• Three or more years of professional communications and marketing experience, ideally in a university environment. Experience with aCRM and proficient in HTML.

Position Title(s) Supervised: Student employees

How to apply:

Please follow upload instructions to attach all of the required support documents listed below.

NOTE: Do not use the Autofill feature for resume.

• Cover Letter

• Resume

For inquiries about this position, please contact:

Lora Sager, Search Committee Chair

lora.sager@bsu.edu

What we offer:

At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. That's why we offer paid 24 vacation days, 12 sick days and 10 holidays a year. Plus, our paid parental leave (6 weeks) is there for life's most significant moments. We offer affordable health and dental insurance, robust long-term disability and life insurance plans, as well a range of retirement benefits to provide financial security to you and your family. These benefits ensure that you can focus on your work and personal growth without worrying about the unexpected.

When you work for us, you are family. And to show our support of your family, we will cover 90 percent of your child's (or children's) undergraduate college tuition at Ball State. We do the same for you. In fact, we'll cover 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition. This offer is good from the very first day you start. It's just one way we do our part to uplift you.

Let's fly together toward a secure and prosperous tomorrow.

Curious about our excellent benefits package?

We have developed a calculator that shows you the value of our core benefits. Select the Total Compensation Calculator - Professional and download the spreadsheet. If you are applying for a 10-month position or one with Burris or Indiana Academy, please select the corresponding calculator.