Job Title: Head of Email Marketing
Location: Philadelphia, PA (Hybrid)
Department: Marketing
Reports To: VP of Digital & Performance Marketing
Type: Full-Time | B2B | U.S. Based
About the Role
We are seeking a strategic and highly hands-on
Head of Email Marketing to lead our email programs and lifecycle journeys. Based in Philadelphia, this role will own the full email channel - from data strategy to journey design to delivery - leveraging the
Salesforce ecosystem, with a strong focus on
Salesforce Marketing Cloud and
Salesforce Data Cloud.
This is a pivotal role for a
B2B digital marketing leader with a deep understanding of data-driven email marketing, segmentation, and customer behavior. You'll build high-performing campaigns that engage our customers, influence decision-makers, and deliver measurable results across the customer lifecycle.
Collaboration is critical - you will work cross-functionally with sales, sales op, IT, marketing and design teams to deliver personalized, scalable campaigns that support growth and align to broader business objectives.
Key Responsibilities
- Lead and execute the B2B email marketing strategy, ensuring all programs support pipeline generation, lead nurturing, onboarding, and customer retention.
- Own the full email lifecycle including planning, segmentation, personalization, testing, execution, and reporting.
- Build, deploy, and optimize journeys using Salesforce Marketing Cloud, including:
- Journey Builder
- Email Studio
- Automation Studio
- Audience Builder
- Contact Builder
- Content Builder
- Marketing Cloud Intelligence
- Einstein AI and Einstein Copilot
- AMPscript (or similar)
- Use Salesforce Data Cloud to design intelligent segmentation strategies based on account data, behavioral signals, and intent.
- Champion a data-first, customer-centric approach to messaging, with personalized content tailored to role, industry, and buying stage.
- Develop and run a robust A/B and multivariate testing program to optimize open rates, CTAs, conversion rates, and engagement.
- Ensure all emails meet high standards for design, accessibility, and deliverability.
- Partner with content and design teams to create compelling B2B content tailored to key industries and personas.
- Track, analyze, and report on campaign performance, deriving insights to inform future strategy.
- Work closely with sales, marketing, CRM, and analytics teams to ensure email programs align to GTM priorities and pipeline goals.
- Maintain governance and compliance with data privacy regulations
Required Experience & Skills
Must-Have:
- 5-8+ years of hands-on B2B email marketing experience, ideally in SaaS, technology, or distribution.
- Proven hands-on experience building campaigns within Salesforce Marketing Cloud, including journey creation, AMPscript, dynamic content, and automation tools.
- Experience using Salesforce Data Cloud for audience segmentation and real-time personalization.
- Strong knowledge of email design best practices, HTML/CSS for email, and responsive design.
- Experience driving performance improvements through testing, analytics, and conversion optimization.
- Familiarity with lead scoring, nurturing, and sales funnel concepts.
- Experience managing end-to-end email production, including list hygiene, deliverability, and compliance.
- Excellent stakeholder management skills and the ability to translate business needs into marketing strategies.
- Comfortable working in data-heavy, highly matrixed B2B environments with long sales cycles and multiple personas.
Nice to Have:
- Experience with Account-Based Marketing (ABM) campaigns.
- Familiarity with Salesforce CRM, Pardot (Account Engagement), or related platforms.
- Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV).
- Experience managing or mentoring a team , or working with external partners or freelancers.
Tools & Platforms You'll Work With
- Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, AMPscript)
- Salesforce Data Cloud (for segmentation and identity resolution)
- Pardot / Account Engagement (integrations, scoring)
- Google Analytics
- Wrike (project collaboration)
Why Join Us
- Work with an experienced, forward-thinking marketing and sales team dedicated to innovation and performance.
- Be a key player in driving digital transformation in a B2B environment with ambitious growth plans.
- Opportunity to build from the ground up - your impact will be visible, measurable, and celebrated.
- Hybrid flexibility with an office hub in Philadelphia.
- Competitive salary, benefits, and personal growth support.
Qualifications
Required Experience & Skills
Must-Have:
- 5-8+ years of hands-on B2B email marketing experience, ideally in SaaS, technology, or distribution.
- Proven hands-on experience building campaigns within Salesforce Marketing Cloud, including journey creation, AMPscript, dynamic content, and automation tools.
- Experience using Salesforce Data Cloud for audience segmentation and real-time personalization.
- Strong knowledge of email design best practices, HTML/CSS for email, and responsive design.
- Experience driving performance improvements through testing, analytics, and conversion optimization.
- Familiarity with lead scoring, nurturing, and sales funnel concepts.
- Experience managing end-to-end email production, including list hygiene, deliverability, and compliance.
- Excellent stakeholder management skills and the ability to translate business needs into marketing strategies.
- Comfortable working in data-heavy, highly matrixed B2B environments with long sales cycles and multiple personas.
Nice to Have:
- Experience with Account-Based Marketing (ABM) campaigns.
- Familiarity with Salesforce CRM, Pardot (Account Engagement), or related platforms.
- Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV).
- Experience managing or mentoring a team , or working with external partners or freelancers.
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Almo
Aug 15, 2025