New

Director, Social Media

National Multiple Sclerosis Society
life insurance, paid time off, paid holidays, 401(k)
United States, New York, New York
733 3rd Avenue (Show on map)
Aug 15, 2025
WHO WE ARE: The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning. Job Summary: The Director, Social Media leads the development and implementation of the Society's social media strategies and is responsible for achieving social media channel goals, including growing audience, online community engagement, and fundraising. This position leads a team to create engaging content, manage organic and paid social media campaigns, analyze performance, and optimize efforts. The position aligns the social media program with broader organizational objectives and collaborates with stakeholders Society-wide. This position demands strategic thinking, leadership, and expertise building high performing social media programs. Main Responsibilities: Serve as the Society's social media subject matter expert Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs) Create and lead execution of campaign strategies and plans designed to grow the Society's followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work Lead the research, strategy and execution of expansion into new social media platforms Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society's brand, language, and style guide Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society's efforts as appropriate Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members What We're Looking For: 6+ years of social media management experience, including leadership roles with people management and mentorship responsibilities Deep understanding of social media marketing and expertise leading development and execution of strategies across established and emerging platforms. Must have expertise with Facebook, Instagram, LinkedIn, Reddit, TikTok, YouTube, and X Strong strategic thinking and planning skills with experience creating and leading execution of integrated multi-channel plans and campaigns Excellent communication and interpersonal skills Ability to develop engaging and compelling content that resonates with the target audience Ability to track performance, analyze social media data, identify areas for improvement, and put insights into action Experience managing social media advertising budgets Ongoing learning of the latest trends with the ability to adapt strategies accordingly Familiarity with tools for project management, scheduling, analytics, and content creation, particularly Asana, SproutSocial, and Google Analytics A cover letter is a required component of this application. Please include a letter that details how your experience aligns with the position's requirements and your interest in this role. Location Requirement: Remote - Flexible Location Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships. Compensation \| Benefits: The estimated hiring compensation range for this role is $90,000 - $110,000. Final offers will be based on the candidate'sgeographic location, consider career experience and may vary from this range due to these and other factors. You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people! We're committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey. This position is classified as Leader - Leading Others. The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS. APPLICATION INSTRUCTIONS: We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application! Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.