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STRATEGIC ADVERTISING SALES ACCOUNT REPRESENTATIVE

FCTI
United States, California, Los Angeles
11766 Wilshire Boulevard (Show on map)
Apr 21, 2025
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Description

About Us:

At FCTI we are redefining the way brands engage with consumers by transforming ATMs into a destination. Through a combination of digital and signage-based media, we offer advertisers access to high-traffic, high-impact environments where messages get seen.

Job Overview:

We're looking for a driven and strategic Advertising Sales Account Executive with a strong hunter mentality to generate new advertising revenue across our ATM-based media network. This role involves developing and executing strategies to attract and secure new clients who are interested in advertising at FCTI-managed ATMs digital toppers. This is a full sales cycle role - from prospecting to closing to campaign execution. You'll partner closely with our Senior Director of Sales to ensure each campaign aligns with client goals and company objectives.

Key Responsibilities:

  • Drive new advertising sales revenue by proactively identifying and securing new advertising clients across a range of industries.
  • Develop and execute end-to-end sales strategies to meet revenue targets.
  • Educate clients on the unique value of our ATM-based digital and signage advertising solutions.
  • Manage the full sales cycle: prospecting, pitching, closing, and post-sale follow-up.
  • Collaborate with internal teams to support campaign setup, execution, and reporting.
  • Monitor campaign performance, providing regular reporting and insights to clients and senior leadership.
  • Maintain a strong understanding of industry trends and evolving advertising technologies.
  • Coordinate with programmatic platforms and direct partners to optimize ad placements and negotiate favorable terms.
  • Monitor campaign performance, analyze metrics (including CPM), and deliver detailed reporting to stakeholders.
  • Maintain and grow a healthy sales pipeline, consistently meeting or exceeding revenue targets.
Requirements

Required Qualifications:

  • Proven experience in advertising sales, with a focus on digital, OOH, and retail media networks.
  • A true hunter mentality-someone who thrives on prospecting, cold outreach, and building a book of business from the ground up.
  • Must be familiar with direct and programmatic advertising, digital advertising, OOH and DOOH advertising.
  • Demonstrated success in securing new business within non-traditional media spaces (experience with ATMs, kiosks, or similar a plus).
  • Strong communication, negotiation, and client relationship skills.
  • Experience interpreting advertising metrics, analyzing ROI, and delivering performance reports.
  • Deep understanding of digital advertising KPIs (e.g., CPM) and campaign financials.
  • Strong communication, negotiation, and relationship-building skills.
  • Ability to thrive in a commission-based or salary plus commission compensation structure.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Advertising, or related field.
  • 5+ years of experience in advertising sales, with a deep understanding of digital advertising, OOH, and retail media networks.
  • Experience working with digital and signage-based advertising at high-traffic locations like ATMs.
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