Brand Manager, Product Strategy - 10004-Charlotte- NC - Hawkins (Charlotte, NC)

Since its founding over 80 years ago, Krispy Kreme's focus has remained the same - making fresh, premium quality doughnuts inspired by their founder's original recipe. The brand's iconic Hot Light lets guests know when doughnuts are being made fresh in shop so they can enjoy hot doughnuts fresh off the line. To make Krispy Kreme's in-shop experience even sweeter, many shops across the globe feature the brands one-of-a-kind doughnut theatre, an immersive, interactive experience through which guests can see Krispy Kreme's melt-in-your-mouth doughnuts being made right before their eyes.

Krispy Kreme's Brand Manager, Product Strategy guides the development process for new product initiatives, as well as optimization to current menu platforms, delivering high quality (and awesome) Krispy Kreme experiences to our consumers. The individual in this position works closely with the Director of Global Menu Innovation and other key XFN partners at all levels throughout the organization, as well as vendor/agency partners, moving product development projects through the process from initial ideation and project briefing all the way to commercialization market testing, ensuring we have strong programs to transition to our broader marketing team for scale-up/launch.

HERE'S A TASTE OF WHAT YOU'LL BE DOING:

• Works with leadership to deliver against the innovation vision and articulation of key strategies within our priority, ultimately converting that menu vision into a pipeline of compelling concepts and products.
• Oversees planning, organizing, and driving all aspects of an innovation projects from a brand marketer perspective, ensuring engagement, commitment, and risk management of the project against defined objectives.
• Acts as a key stakeholder and partner with the commercialization team through the IDEAL development process for all projects.
• Partners with brand, consumer insights and finance to formalize NPD briefs for each project, rooted in a strong understanding of our brand, coupled with relevant knowledge of our consumer and the market, ultimately supported with business justification.
• Collaborates with brand marketing, culinary innovation, operations and L&D to ensure conceptual products/programs can be translated consistently with customer wonder and operational excellence.
• In partnership with culinary innovation leads and supply chain, ensures products are developed within specified cost parameters to achieve our business targets (traffic, profit, menu mix and sales), while also delivering on a quality experience.
• Continuously evaluates and prioritizes projects in the pipeline in partnership with brand and culinary innovation partners, providing ongoing communications on status to ensure management alignment.
• Ensures an appropriate mix of projects are always in the pipeline in key areas: productivity and continuous improvement to core doughnut menu, shape and form innovation, promotional, line extensions, and new platforms.

YOUR RECIPE FOR SUCCESS:

• 6+ years of progressively responsible experience in product innovation or brand marketing * Passion for food and beverage innovation is required
• Bachelor's degree in marketing, business or related field required. MBA is a plus.
• Experience working with restaurant brands preferred
• Strong organizational and project management skills with a proven ability to move projects forward in a constructive and timely manner
• Capable of working with and rallying multiple departments/key stakeholders around common goals
• Exceptional project management and organizational skills
• Ability to effectively multi-task, managing numerous projects and effectively adapt to shifting priorities
• Ability to work effectively under tight deadlines and in a high-pressure environment
• Comfortable being a business owner, working independently and making decisions using sound judgment and discretion

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

Loving People:

o Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.

o Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.

Loving Communities:

o At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.

o In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.

o In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Planet:

o We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.

o We are working on reducing food waste through donation efforts, animal feed, and composting programs.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.