Marketing Campaign Specialist, Consultant - IFP

Your Role

The Consumer Growth Marketing Acquisition and Retention team is looking for a dynamic marketing professional to join us as a Marketing Campaign Specialist, Consultant. The Marketing Campaign Specialist, Consultant will lead the Individual and Family Plans (IFP) Broker Marketing strategy and campaign implementation as well as support the acquisition and retention deliverables for the under 65 consumer line of business. The Marketing Campaign Specialist Consultant will report to the Senior Manager, Marketing - IFP. In this role you will collaborate with a team of marketers dedicated to driving the acquisition and retention of Blue Shield members located throughout California.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant marketing experience
• Requires experience with project management and organizational skills with attention to details and deadlines
• Requires strong data analysis skills, including the ability to interpret, analyze, and report on marketing data to measure campaign performance and identify trends. Proficiency in using data visualization tools and techniques to effectively communicate insights and recommendations to stakeholders
• Ability to collaborate with cross-functional teams, such as product, sales, creative, marketing, and external partners
• Ability to adapt quickly to digital tools to update web content, manage assets and measure performance
• Ability to lead meetings effectively, ensuring clear communication and productive discussions followed with notes and action items
• Health insurance experience strongly preferred
• Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred

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