Social Media Manager

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We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Social Media Manager

Informatica is looking for a Social Media Manager to manage organic brand content for Informatica's day-to-day global social media program across our corporate social platforms.

Job Summary

Reporting to the Director, Social Media, as the Social Media Manager, you will be responsible for creating, managing, and publishing compelling, brand-building social media programs and content. As Social Media Manager you will develop and execute social programs that span corporate news (PR), people & culture (HR), and customers (Product Marketing). This position will collaborate cross-functionally on high-priority campaigns, events, and projects.

The ideal candidate has a strong mix of creative, analytical, and leadership skills. This person will have a deep understanding of global social media platforms, measurement, and how to collaborate with public relations and marketing teams. The ability to take initiative is a must-have for this role, along with positive collaboration, adaptability, and a passion for growth.

What You Will Do

• Curate social-first topics spanning thought leadership, news, high-value assets, events, and customer stories for a global brand. Build and extend the company's reach to both business and technical communities.
• Collaborate with product marketing, PR, content team, internal communications, and other key stakeholders to ensure all promotions via social media are coordinated and consistent with the Corporate Editorial content calendar and support Tier 1 initiatives.
• Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new programs to evolve and improve marketing efforts.
• Create, curate, adapt and manage content for specific initiatives/social networks. This may include developing sourcing images and graphics to accompany Facebook and other social media posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy.
• Responsible for driving and oversight of Informatica-branded channel campaigns and employee advocacy promotion; content publishing and measuring program performance.
• Responsible for key programs including quarterly earnings, news announcements, annual Sustainability report, customer highlights, and seasonal promotions.

Key Essentials

• Minimum 6-8 years working in social and digital media.
  * Excellent writing skills and attention to detail.
  * Proactive thinker who develops insights from data, bringing creative vision and new ideas.
  * Experience leading social media campaigns and content development.
  * Deep understanding of social media tools and defining metrics for success.
  * Exhibits the ability to jump from the creative side of marketing to analytical side, with the ability to demonstrate why their ideas are analytically sound.
  * Displays in-depth knowledge and understanding of Social Media platforms (Facebook, LinkedIn, YouTube, Instagram, etc.), their respective participants and how each platform can be deployed in different scenarios.
  * Is a team player with the confidence to take the lead and guide other employees when necessary (i.e., content development, creation and editing of content, and online reputation management).
  * Experience managing social media publishing and listening tools (such as Sprout or similar) .
  * Comfortable in a dynamic environment, with an ability to institute structure and operationalize end-to-end process.
  * Previous experience in tech, preferably with B2B, large enterprise software/SaaS.

What Does Success Look Like?

• Best-in-class social media campaigns with strong community management and distinctive brand identity, reflecting the company's leadership and innovation, supporting its next phase of growth as a public company.
  * A results-driven program that delivers on key metrics such as follower growth, impressions, and engagement rate, and share of voice-as well as strong brand awareness and corporate storytelling.
  * Essential member of a strategic, nimble, and creative social media team known for strong collaboration, leadership, and delivering results.
  * Open-minded with a flexible operating style, and have a natural consultative approach with individuals at all levels, fostering a positive team environment.
  * Passion for innovation, experimentation, and reinvention.

Nice to Have

• Agency experience and/or experience working with agency teams.
  * Experience supporting social media programs for a publicly-traded company.
  * Experience working with international teams.

Perks & Benefits

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

We're guided by our DATA values and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, X, and Facebook. Informatica. Where data and AI come to life.