Specialty Leasing & Marketing Manager
 JLL | |
 United States, California, Stockton | |
 Dec 20, 2024 | |
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JLL has a great opportunity to join our Retail Property Management team at The Promenade Shops at Orchard Valley in Manteca, CA.
Job Summary The Manager, Specialty Leasing and Marketing will be responsible for the property's specialty leasing and marketing programs. For Specialty Leasing (primary role), they will oversee and direct the specialty leasing program to achieve the property's specialty leasing income, ancillary income and occupancy goals. Primary responsibilities include the ongoing licensing of the common area RMUs, temporary kiosks, temporary inline stores and ancillary income. For Marketing, they will lead the property's marketing plan in support of the property's strategic goals. Ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), are effectively employed to drive results. Other accountabilities include budgeting, financial reporting and forecasting. Must demonstrate the ability to juggle responsibilities, prioritize tasks and manage time effectively. In both roles, the focus will be on driving results and providing superior client services to maximize client satisfaction. Job Responsibilities Specialty Leasing Identify new and unique prospects for the specialty leasing program and/or permanent leasing Ensure that specialty leasing retailers and amenities enhance the appearance and values of the shopping center and meet JLL's visual merchandising requirements and standards of professionalism Maintain ongoing communication with permanent leasing agent to ascertain space availability, merchandise mix goals, and incubation candidates Generate alternative revenue through ancillary income opportunities including but not limited to advertising and sponsorships Oversee all specialty leasing retailers to ensure adherence to the property's Operational Guidelines and Design Criteria Prepare all license agreement documents in JLL's DealTrak or JLL's Yardi Retail Manager system upon program transition. Coordinate the execution of agreements with the General Manager and the Licensee Coordinate all national deals with the Regional Specialty Leasing Manager Establish an ongoing partnership with Licensees to maximize individual store sales through a retailer communication/sales program Develop and implement specialty leasing retailer action plans aimed at maximizing sales and increasing the center's value Communicate and Collaborate with Specialty Leasing National Account Team to optimize revenue opportunity Marketing Develop and implement the annual marketing plan for the property based upon the property's strategic goals Develop and effectively execute sales promotions, special events, along with internal and external communication strategies to drive tenant sales. Include retailers, as appropriate Digital media management: maintain the property's website, email, mobile and social media programs, as applicable Create an annual marketing budget to support the marketing plan, manage and monitor the marketing budget, actively forecast monthly and make necessary adjustment to meet year-end projections Other responsibilities include sales analysis and statistical data, financial reporting, public relations, media buying, traditional and digital media management, document program results and other general administrative responsibilities Develop and maintain an appropriate level of involvement in community activities representing the property and JLL Work with Regional Marketing Manager, Leasing Agent and Regional Specialty Leasing Manager to ensure leasing collateral is current, complete and accurate including but not limited to leasing packets, research data and property fact sheets Proactively communicate with Client and Regionals as needed or as required. Elements of communication include but not limited to sales narrative, marketing for leasing, marketing for sales and marketing for revenue efforts. Ensure Client and JLL Team are kept apprised of market activities in the trade area Support the property team to maintain appropriate client and tenant satisfaction ratings Accounting Monitor, control, and adjust, as appropriate, specialty leasing & ancillary revenue and marketing budgets and forecasts, to meet year-end projections Process all license agreements in accordance with JLL Accounting and with JLL's Data Management procedures Ensure rent is collected timely from all Licensees adhering to the Specialty Leasing A/R Policies & Procedures Collect monthly sales reports from Licensees and generate a sales report, ensuring all percentage rent and percentage in lieu is billed appropriately and timely Review monthly sales reports from permanent tenants and have a thorough knowledge of retailer sales and track key retailer and category trends Operations Ensure each licensee has provided the appropriate Certificate of Insurance Coordinate the set-up, relocation, and breakdown of all specialty leasing Licensees Ensure that JLL Core Practices are followed Support the property team to maintain appropriate client and tenant satisfaction ratings Skills and Knowledge Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint Ability to learn employer specific web-based software systems Experience in managing budgets and forecasts Excellent interpersonal and communication skills (verbal and written) Strong deal making, prospecting, networking and leasing experiences Must have strong closing skills Strong analytical and technical skills Outstanding financial acumen Exceptional organizational skills Creative and innovative approach to solving problems and resolving issues Results oriented with demonstrated leadership and management skills Education/training- bachelor's Degree in marketing or related field preferred Years of relevant experience - 3 years in retail, marketing, advertising, or comparable business experience Certifications/Licenses- Must have or be willing to obtain Real Estate license within 120 days of employment Physical work requirements/conditions - Flexibility to work varied schedules including weekends and evenings. Direct, support and setup for special events and activations; Ability to walk the property up to several times per day; event set-up/tear down - some lifting required | |