Partner/Alliance Marketing Manager (Tech Platforms)

Location: This position is open to hire in all of our onsite locations. Hybrid - 3 day in office.

Office locations: Atlanta, Austin, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Kalamazoo, Kansas City, Los Angeles, Memphis, Miami, Minneapolis, Nashville, New York, Orange County, Portland, Rogers, Seattle, St-Louis, Washington D.C.

This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.

Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.

You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to 'get in front of' senior people. You will regularly need their support and need to be able to command their attention. This will require 'visibility' in the UK office and within the organization as a whole.

What you'll be doing:

Events

Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events. You will need to be confident with:

• Taking briefs from business stakeholders and designing events accordingly
• Identifying "on-brief" physical venues
• Organizing and managing virtual event platforms and partners
• Working with the marketing team and our SMEs to create inspiring agendas that make our events 'the place to be'
• Effectively managing events to budget and tight deadlines
• Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don't go as planned
• Creating engaging, events related content, often working with the wider network and technology partners
• Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
• Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed
• Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process
• Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.
• Supporting and helping our colleagues across the world to replicate events & campaigns in their regions
• Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy
• Building relationships with third party event organizers to drive success

Content and campaigns

Partner co-marketing also requires great content. We bring this to life at our events and use it to drive awareness and funnel progression. You should feel comfortable with:

• Writing simple campaign copy that will generate interest and clicks
• Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of
• Briefing in and project managing the creation of thought leadership and longer articles
• Building campaigns that get our content noticed
• Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.
• Bringing new ideas to the table to keep our content fresh and memorable
• Strategically considering how best to make the most of all content
  
  • How can we repurpose our own content as a partner piece?
  • How can we take content and bring it to life at an event?
  • How can we use an event to generate content?

General

• Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activations
• Analyzing and reporting key success metrics for events & campaigns, proving ROI
• Working alongside the Business Development team to drive leads through the sales funnel

This is a fabulous role which will really give you the opportunity to build your own brand within a wider ecosystem.

Required Skills & Experience

• 3 years minimum of working in partner marketing
• Experience working in agency setting preferred
• Experience working with Salesforce partners preferred, or other technology partners