Data Scientist

EMPLOYER: APPLE INC

JOB TITLE: Data Scientist

JOB DESCRIPTION: APPLE INC has the following available for Data Scientist (REQ# 200582295) in Austin, Texas. Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Support the Marketing team with analytics and customer insights as it relates to ASA marketing campaign effectiveness of our email, webinar, ASA developer Certification program, paid media, and marketing web page enhancements. Empower the Marketing team with insights including campaign and program effectiveness that inform and fulfill strategic objectives and goals such as customer engagement with ASA marketing, marketing-influenced lifts in revenue and ASA account optimizations, and certification program adoption metrics, for every fiscal quarter. Quantify the impact of marketing initiatives on customer success and future behavior via the use of automated SQL-scripted transactional reports post-marketing, use of machine learning classification via Python to create customer segments, use of causal-inference frameworks via Python to determine if observed data of marketing efforts “caused” an effect revenue/product adoption metrics. Responsible for business analytics work through all phases, including: validation of data quality (substantial data sample sizes, adherence to privacy policy, outlier detection); execution of data analysis (automation of SQL scripts into Snowflake environment via usage of DBT, development in Python to conduct ML-based classification of customer segmentation, correlation of customer revenue and performance to ASA marketing efforts, revenue uplift/product engagement pre vs post ASA marketing campaigns, causal-inference analysis to prove causation of efforts, forecasting future customer engagement and adoption); development of data visualization (using Tableau to create selfservice dashboards and reports to be consumed by marketing stakeholders that develop content and strategy); presentation of results and deliverables (using Keynote to generate charts, visuals and diagrams that share the AP Marketing Insights & Analytics team’s findings to broader cross-functional audiences in a presentation setting). Monitor usage metrics of ASA product features and placements, understanding business-based explanations for large scale trends and patterns in customer lifecycle behavior. Collect, analyze and interpret advertising campaign performance and transactional data via SQL scripts querying datasets in Snowflake data warehouse environment with data exploration and analysis conducted in Jupyter notebooks/labs via Python, Excel and Tableau. Develop data models and analytical tools for ongoing audience segmentation, benchmarking, trending and competitive analysis. Build dashboards, reports and presentations of findings in Tableau, Jupyter notebooks and/or Keynote to service cross-functional partners with insights. Collaborate with cross functional teams, including Data Insights, Operations, Product, Finance and Engineering to gain access to unique datasets, validate analyses, automate outputs of analyses into a shared Snowflake data warehouse environment, and ensure alignment of projects with Ad Platforms broader business objectives. Design, conduct and analyze A/B tests to optimize performance of marketing campaigns. Develop and maintain customer engagement propensity models with Python, using classification techniques to identify the strongest features in marketing outreach. Conduct full audit of pre-existing queries in Hive environments and create automated Python scripts to convert queries for new database structure in Snowflake.

APPLY: Submit resume online at https://jobs.apple.com/en-us/details/200582295.

Apple is an Equal Employment Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.