Advertising Account Executive - Automotive

Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about providing valuable information, resources, and strategies to help businesses succeed? If so, you might be a great fit for a Sales role at Spectrum Reach.

The advertising sales arm of Charter Communications, Spectrum Reach offers best in class premium video solutions to business owners and advertising agencies nationwide.

BE PART OF THE CONNECTION

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Account Executive-Automotive expert, to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach's offering to advertisers. You will be the connector who drives auto sales for the Inland Empire region. We power our solutions with data from our 32 million customers nationwide and have the technology, partnerships, and the expertise to reach nearly the entire marketplace.

As an Account Executive, you will lead all sales and client management responsibilities of your book of business, focusing on the Automotive space. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.

JOB DUTIES/RESPONSIBILITIES

• Generate new business in the Automotive space in a metric based environment
• You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends
• Have a hand in the auto aspect of the advertising business
• Achieve sales and strategic goals
• Cultivate and nurture connections with brands and marketing/advertising agencies
• Recognize business challenges that Spectrum Reach's media solutions can address; connect solutions with business challenges
• Oversee sales forecasting and reporting for your Book of Business
• Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
• Deliver client results that earn repeat business

Generate new business in the Automotive space in a metric based environment

• You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends
• Have a hand in the auto aspect of the advertising business
• Achieve sales and strategic goals
• Cultivate and nurture connections with brands and marketing/advertising agencies
• Recognize business challenges that Spectrum Reach's media solutions can address; connect solutions with business challenges
• Oversee sales forecasting and reporting for your Book of Business
• Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
• Deliver client results that earn repeat business

WHAT OUR ADVERTISING ACCOUNT EXECUTIVES ENJOY MOST

We're an enthusiastic team with a culture of excellence. On any given day, you'll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

WHAT YOU'LL BRING TO SPECTRUM REACH

Required Qualifications

• Proven track record of exceeding revenue expectations in the Automotive space
• Strong relationship building and interpersonal skills
• Assist with providing direction, and overall strategy in the Auto space by articulating client strategies using industry knowledge to expand business opportunities
• Developing positive relationships with clients and the community
• 3+ years of sales with ideally 2+ years of progressive sales experience in Automotive & Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
• Experience in Local broadcast, cable, on-line or print media sales experience (3-5+ years), leadership experience (3-5 years), sales experience (3-5 years)
• Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
• Ability to use data in the development and sale of a media strategy
• Adept at presenting complex solutions in a simple, easy to understand manner
• Understanding of the media landscape and evolving dynamics of advertising within it
• Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
• Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
• Local and regional travel; valid driver's license and safe driving record

Preferred Qualifications

• Education: Bachelor's degree is preferred
• Accustomed to building processes to hold yourself accountable to goals; own your day
• Knowledge of Salesforce
• Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
• Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
• Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.

SPECTRUM REACH CONNECTS YOU TO MORE

Job Perks: Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country, or close to home
Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
Learning Culture: We invest in your learning and provide paid training and coaching to help you succeed
Supportive Teams: Be part of a strong community that gives you opportunities to network and grow and wants to see you succeed
Total Rewards: See all the ways we invest in you-at work and in life